方法对比

	价格公平量表	品牌资产量表
领域	营销管理	营销管理
方法族	Process / pipeline	Process / pipeline
起源年份	2004	1991
提出者	Ling Xia, Kent B. Monroe, Jennifer L. Cox	David A. Aaker, Boonghee Yoo, Naveen Donthu, Sungho Lee
类型	Multi-dimensional price fairness scale	Multi-dimensional brand equity scale
开创性文献	Campbell, M. C. (2005). Perceived Price Fairness. MIT Sloan Management Review, 46(3), 30-35.	Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press. ISBN: 978-0029001851
别名	Pricing Justice Scale, Fair Price Perception Scale	Customer-Based Brand Equity, Brand Perception Scale
相关	3	3
摘要	The Price Fairness Scale (PFS), developed by Xia, Monroe, and Cox (2004), measures customer perception of whether a charged price is fair and reasonable relative to value received and market comparison. Price fairness assessment differs from absolute price satisfaction: customers may perceive a price as high but fair if quality justifies it, or as low but unfair if they suspect price discrimination or exploitation. The PFS captures three dimensions of price fairness judgment: Distributive Fairness (whether the price-value ratio is equitable), Procedural Fairness (whether the pricing process is transparent and non-discriminatory), and Interactional Fairness (whether pricing explanations are respectful). The scale is critical for premium pricing strategy, price increases, and dynamic pricing implementation.	The Brand Equity Scale (BES) measures customer-based brand equity through perceived quality, brand loyalty, brand associations, and brand awareness. Developed by Yoo, Donthu, and Lee (2000), building on Aaker's foundational brand equity framework (1991), the BES operationalizes brand equity as the differential effect of brand knowledge on consumer response to marketing activities. The scale enables organizations to quantify the value customers attach to their brand and diagnose which equity dimensions require strategic investment.