方法对比

	多模态话语分析	话语分析	语言民族志
领域	语言学	质性研究	语言学
方法族	Process / pipeline	Process / pipeline	Process / pipeline
起源年份	1996	1989 (Fairclough); 1987 (Potter & Wetherell)	1998
提出者	Gunther Kress and Theo Van Leeuwen	Norman Fairclough; Jonathan Potter and Margaret Wetherell	Ben Rampton
类型	Empirical process pipeline	Method	Empirical process pipeline
开创性文献	Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge.	Fairclough, N. (1989). Language and power. Longman.	Rampton, B. (2007). Neo-Hymesian linguistic ethnography in the United Kingdom. Journal of Sociolinguistics, 11(5), 584-607.
别名	Multimodal Analysis, Semiotic Analysis	DA, Critical Discourse Analysis, Discursive Analysis	Ethnographic Linguistics, Sociolinguistic Ethnography
相关	2	2	2
摘要	Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.	Linguistic Ethnography is a qualitative research approach combining ethnographic fieldwork with detailed linguistic analysis to understand language use in cultural context. Developed by researchers like Ben Rampton, it examines how people use language within communities, institutions, and social interactions while paying attention to identity, power, and meaning-making. This method integrates sociolinguistics, anthropology, and discourse analysis to produce rich, contextualized understandings of language-in-society.