方法对比
并排查看您选择的方法；存在差异的行会高亮显示。
| 多模态话语分析× | 话语分析× | |
|---|---|---|
| 领域≠ | 语言学 | 质性研究 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | 1996 | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| 提出者≠ | Gunther Kress and Theo Van Leeuwen | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| 类型≠ | Empirical process pipeline | Method |
| 开创性文献≠ | Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. DOI ↗ | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| 别名≠ | Multimodal Analysis, Semiotic Analysis | DA, Critical Discourse Analysis, Discursive Analysis |
| 相关 | 2 | 2 |
| 摘要≠ | Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
| ScholarGate数据集 ↗ |
|
|