Process / pipelineMedia-effects and audience research
Media System Dependency Analysis
Media system dependency analysis operationalizes Ball-Rokeach and DeFleur's 1976 theory that media effects are strongest when individuals depend heavily on the media system to attain personal goals — understanding their world, orienting their actions, and finding diversion. The method surveys the intensity of these dependency relations and relates them to cognitive, affective, and behavioral effects of media.
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来源
- Ball-Rokeach, S. J., & DeFleur, M. L. (1976). A dependency model of mass-media effects. Communication Research, 3(1), 3–21. DOI: 10.1177/009365027600300101 ↗
- Ball-Rokeach, S. J. (1985). The origins of individual media-system dependency: A sociological framework. Communication Research, 12(4), 485–510. DOI: 10.1177/009365085012004003 ↗
如何引用本页
ScholarGate. (2026, June 22). Media System Dependency Survey Analysis. ScholarGate. https://scholargate.app/zh/communication/media-dependency-analysis
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