เปรียบเทียบวิธี

	ชาติพันธุ์วรรณนาเชิงสถาบันกับการกระตุ้นด้วยภาพ	ชาติพันธุ์วรรณนา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2000s–2010s (integration period; IE roots ~1987, photo elicitation ~1967)	c. 1922 (Malinowski's Argonauts of the Western Pacific)
ผู้ริเริ่ม	Dorothy E. Smith (IE); Douglas Harper (photo elicitation); integration developed by feminist and critical ethnographers in the 2000s–2010s	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
ประเภท	Qualitative multimodal research design	Qualitative fieldwork tradition
แหล่งต้นตำรับ	Smith, D. E. (2005). Institutional Ethnography: A Sociology for People. AltaMira Press. ISBN: 978-0759105010	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
ชื่อเรียกอื่น	photo elicitation IE, visual IE, image-based institutional ethnography, visual data institutional ethnography	Etnografi, participant observation, fieldwork, ethnographic research
ที่เกี่ยวข้อง	5	5
สรุป	Visual elicitation institutional ethnography (IE) integrates photo or image elicitation techniques into Dorothy Smith's institutional ethnography framework. Participants produce or select photographs and other visual materials that represent their everyday experience within an institution; these images then anchor in-depth interviews that surface the ruling relations — texts, policies, and organizational discourses — that coordinate people's work and lives from outside their immediate standpoint.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.