เปรียบเทียบวิธี

	เน็ตนวกรรมเชิงกรณีศึกษาพหุคูณ	การวิเคราะห์แก่นสาระ
สาขาวิชา	เชิงคุณภาพ	การวิจัยเชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2000s–2010s	2006
ผู้ริเริ่ม	Robert V. Kozinets (netnography); multiple-case extension draws on Yin's case study logic	Virginia Braun and Victoria Clarke
ประเภท	Qualitative comparative research design	Method
แหล่งต้นตำรับ	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
ชื่อเรียกอื่น	multi-site netnography, comparative netnography, multiple case netnography, multi-community netnography	TA, Reflexive Thematic Analysis
ที่เกี่ยวข้อง	4	3
สรุป	Multiple case-based netnography combines Kozinets's netnographic method — an ethnographic adaptation for online communities — with Yin's multiple case study logic. The researcher systematically collects and interprets naturalistic digital data from two or more distinct online communities or platforms, then conducts within-case analyses and a structured cross-case comparison to identify both shared patterns and context-specific differences. The design is especially powerful for understanding how cultural meanings, consumer practices, or social dynamics vary across different digital contexts.	Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.