เปรียบเทียบวิธี

	เน็ตนวกรรมเชิงกรณีศึกษาพหุคูณ	การวิจัยกรณีศึกษา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2000s–2010s	1984 (seminal codification)
ผู้ริเริ่ม	Robert V. Kozinets (netnography); multiple-case extension draws on Yin's case study logic	Robert K. Yin (systematised in Case Study Research, 1984)
ประเภท	Qualitative comparative research design	Qualitative research design
แหล่งต้นตำรับ	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228	Yin, R.K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169
ชื่อเรียกอื่น	multi-site netnography, comparative netnography, multiple case netnography, multi-community netnography	Vaka Çalışması (Case Study), case study design, case study methodology
ที่เกี่ยวข้อง	4	5
สรุป	Multiple case-based netnography combines Kozinets's netnographic method — an ethnographic adaptation for online communities — with Yin's multiple case study logic. The researcher systematically collects and interprets naturalistic digital data from two or more distinct online communities or platforms, then conducts within-case analyses and a structured cross-case comparison to identify both shared patterns and context-specific differences. The design is especially powerful for understanding how cultural meanings, consumer practices, or social dynamics vary across different digital contexts.	Case study research is a qualitative research design that investigates a specific phenomenon, individual, group, organisation, or event in depth within its real-world context. Systematised by Robert K. Yin in 1984, it supports single-case and multiple-case designs and draws on multiple data sources — interviews, observation, documents, and artefacts — to build a rich, contextualised account of a bounded unit.