เปรียบเทียบวิธี

	มาตรการความสามารถในการเก็บสัญญาณตลาด	แบบวัดแนวโน้มการเป็นผู้ประกอบการ
สาขาวิชา	การจัดการเชิงกลยุทธ์	การจัดการเชิงกลยุทธ์
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1990	1983
ผู้ริเริ่ม	Ajay Kohli, Bernard Jaworski, and George S. Day	Danny Miller
ประเภท	Organizational self-report questionnaire	Organizational self-report questionnaire
แหล่งต้นตำรับ	Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18.	Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770–791.
ชื่อเรียกอื่น	MSC, Market Intelligence Capability	EO Scale, Miller Scale
ที่เกี่ยวข้อง	5	5
สรุป	Market Sensing Capability (MSC) refers to an organization's ability to systematically gather, interpret, and respond to market information about customers, competitors, and market trends. Building on Kohli and Jaworski's (1990) market orientation construct and George Day's (1994) framework of market-driven organizations, the MSC scale measures three interconnected processes: intelligence generation (acquiring market information), dissemination (sharing information across functions), and responsiveness (acting on market insights). Organizations with strong MSC detect competitive threats earlier, understand customer needs more deeply, and adapt strategies faster than competitors with weaker sensing capabilities.	The Entrepreneurial Orientation (EO) Scale, developed by Danny Miller (1983), measures the extent to which an organization exhibits strategic postures characteristic of entrepreneurship. It assesses three core dimensions—innovativeness, risk-taking, and proactiveness—that distinguish entrepreneurial from conservative firms. This framework has become foundational in strategic management research and organizational behavior.