เปรียบเทียบวิธี

	การวิเคราะห์อุปลักษณ์ภาคสนาม	การวิเคราะห์อุปมานิทัศน์
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1990s–2000s (field-based applications)	Theoretical foundation 1980; systematic research applications from 1990s onward
ผู้ริเริ่ม	Rooted in Lakoff & Johnson (1980); field-based application developed across educational and social science research from the 1990s onward	George Lakoff & Mark Johnson (Conceptual Metaphor Theory); Jonathan Charteris-Black (Critical Metaphor Analysis)
ประเภท	Qualitative analytic method	Qualitative research method
แหล่งต้นตำรับ	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013
ชื่อเรียกอื่น	field metaphor elicitation, naturalistic metaphor analysis, contextual metaphor analysis, FbMA	Conceptual Metaphor Analysis, Metaphor Elicitation, Critical Metaphor Analysis, Linguistic Metaphor Analysis
ที่เกี่ยวข้อง	5	6
สรุป	Field-based metaphor analysis is a qualitative method that collects and interprets spontaneous or elicited metaphors from participants in their natural settings. Grounded in Lakoff and Johnson's conceptual metaphor theory, it reveals how individuals and communities structure abstract concepts — such as teaching, leadership, or illness — through figurative language encountered or produced in real contexts. Unlike purely document-based metaphor studies, field-based variants combine data collection in natural field settings with systematic analytic coding.	Metaphor Analysis is a qualitative method that identifies, classifies, and interprets the metaphors embedded in language to reveal how speakers and writers conceptualise experience, construct meaning, and exercise ideological influence. Grounded in Lakoff and Johnson's Conceptual Metaphor Theory, it treats metaphor not as a literary decoration but as a fundamental cognitive structure — ARGUMENT IS WAR, TIME IS MONEY — that shapes how people think, reason, and act. It is widely applied in psychology, education, political discourse, health communication, and organisational research.