เปรียบเทียบวิธี

	ชาติพันธุ์วรรณนา	ทฤษฎีฐานราก
สาขาวิชา	เชิงคุณภาพ	การวิจัยเชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	c. 1922 (Malinowski's Argonauts of the Western Pacific)	1967
ผู้ริเริ่ม	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology	Barney Glaser and Anselm Strauss
ประเภท	Qualitative fieldwork tradition	Method
แหล่งต้นตำรับ	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
ชื่อเรียกอื่น	Etnografi, participant observation, fieldwork, ethnographic research	GT, Grounded Theory Approach
ที่เกี่ยวข้อง	5	3
สรุป	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.