เปรียบเทียบวิธี

	มานุษยวิทยาสถาบันดิจิทัล	เน็ตโนกราฟี
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	IE: 1980s–1990s; digital adaptation: 2000s–2010s	1997 (coined); 2010 (first comprehensive methodology book)
ผู้ริเริ่ม	Dorothy E. Smith (IE foundations); extended by IE scholars to digital contexts	Robert V. Kozinets
ประเภท	Qualitative research design	Qualitative research method
แหล่งต้นตำรับ	Smith, D. E. (2005). Institutional Ethnography: A Sociology for People. AltaMira Press. ISBN: 978-0759105010	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
ชื่อเรียกอื่น	Digital IE, online institutional ethnography, virtual institutional ethnography, digital Smith IE	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
ที่เกี่ยวข้อง	6	6
สรุป	Digital Institutional Ethnography (Digital IE) applies Dorothy E. Smith's institutional ethnography framework to digital and online settings. It investigates how institutional ruling relations — the texts, policies, and coordination mechanisms that organize people's everyday lives — operate through digital infrastructures such as platforms, software systems, online documents, and algorithmic processes. The goal is to make visible how digital tools and texts coordinate and subordinate experience to institutional interests.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.