เปรียบเทียบวิธี

	อัตชีวประวัติชาติพันธุ์วรรณนา	การสืบสวนเชิงพรรณนา	เน็ตโนกราฟี
สาขาวิชา	เชิงคุณภาพ	การวิจัยเชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline	Process / pipeline
ปีกำเนิด	Late 20th century (term coined 1979; method consolidated 1990s–2000s)	2000	1997 (coined); 2010 (first comprehensive methodology book)
ผู้ริเริ่ม	Carolyn Ellis, Arthur Bochner, Norman Denzin (prominent theorists); David Hayano coined the term in 1979	D. Jean Clandinin and F. Michael Connelly	Robert V. Kozinets
ประเภท	Qualitative research method	Method	Qualitative research method
แหล่งต้นตำรับ	Ellis, C. (2004). The Ethnographic I: A Methodological Novel about Autoethnography. AltaMira Press. ISBN: 978-0759100947	Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. Jossey-Bass.	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
ชื่อเรียกอื่น	auto-ethnography, AE, personal narrative research, self-ethnography	Narrative Analysis, Narrative Research, Life Story Method	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
ที่เกี่ยวข้อง	6	3	6
สรุป	Autoethnography is a qualitative research method in which the researcher uses systematic self-reflection and personal narrative to examine their own experiences within a cultural, social, or organizational context. By treating the self as both subject and instrument, autoethnography connects individual lived experience to broader cultural patterns, making personal stories analytically and socially significant. It bridges autobiography and ethnography, producing accounts that are simultaneously evocative and scholarly.	Narrative inquiry is a qualitative research methodology that treats stories and life narratives as primary data, analyzing how individuals construct meaning and identity through storytelling. Developed by D. Jean Clandinin and F. Michael Connelly (2000), narrative inquiry examines the narratives people tell about their lives, experiences, and transitions, understanding that people make sense of experience through narrative.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.