เปรียบเทียบวิธี

	AttrakDiff/UEQ	Kano Model
สาขาวิชา	ปฏิสัมพันธ์ระหว่างมนุษย์กับคอมพิวเตอร์	ปฏิสัมพันธ์ระหว่างมนุษย์กับคอมพิวเตอร์
ตระกูล	Hypothesis test	Hypothesis test
ปีกำเนิด	2003	1984
ผู้ริเริ่ม	Marc Hassenzahl (AttrakDiff), Martin Schrepp (UEQ)	Noriaki Kano
ประเภท	Questionnaire measuring pragmatic and hedonic quality dimensions	Two-dimensional model categorizing product/service features by satisfaction impact
แหล่งต้นตำรับ	Hassenzahl, M. (2003). The thing and I: Understanding the relationship between user and product. In M. A. Blythe, K. Overbeeke, A. F. Monk, & P. C. Wright (Eds.), Funology (pp. 31–42). Kluwer Academic Publishers.	Kano, N., Seraku, N., Takahashi, F., & Tsjui, S. (1984). Attractive quality and must-be quality. Journal of the Japanese Society for Quality Control, 14(2), 147–156.
ชื่อเรียกอื่น	Hedonic Quality Assessment, Pragmatic vs. Hedonic, UEQ	Kano Analysis, Attractive-Performance-Basic Model
ที่เกี่ยวข้อง	4	3
สรุป	AttrakDiff and the User Experience Questionnaire (UEQ) are assessment instruments for measuring user experience across multiple dimensions. AttrakDiff, developed by Marc Hassenzahl, evaluates the tension between pragmatic quality (functionality, usability, does the system do what I need?) and hedonic quality (beauty, emotional engagement, does it delight me?). The UEQ, developed by Schrepp and colleagues, extends this framework with additional dimensions including efficiency, perspicuity, stimulation, and novelty. Both instruments provide quantitative post-use assessment, complementing task-based usability testing with holistic experience evaluation.	The Kano Model is a framework for categorizing product or service features based on their impact on customer satisfaction. Developed by Noriaki Kano, this model distinguishes three types of features: basic (must-have) features that satisfy minimally but cause significant dissatisfaction if absent; performance features that increase satisfaction proportionally with their level; and attractive (delightful) features that exceed expectations and generate disproportionate satisfaction. By classifying features using the Kano Model, product teams prioritize development efforts, balance risk and innovation, and design experiences that delight rather than merely satisfy.