Uses and Gratifications Survey
The uses and gratifications survey is the dominant audience-centered method in communication research, asking not what media do to people but what people do with media. Codified by Katz, Blumler, and Gurevitch in 1973, it treats audiences as active agents who select media to satisfy social and psychological needs, and it measures those motives and the rewards obtained through structured self-report scales.
Pročitajte celu metodu
Prijavite se besplatnim nalogom da biste pročitali ovaj odeljak.
Mapa metoda
Okruženje srodnih metoda — izaberite čvor da biste istraživali.
Izvori
- Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. Public Opinion Quarterly, 37(4), 509–523. DOI: 10.1086/268109 ↗
- Palmgreen, P., & Rayburn, J. D. (1979). Uses and gratifications and exposure to public television: A discrepancy approach. Communication Research, 6(2), 155–179. DOI: 10.1177/009365027900600203 ↗
Kako citirati ovu stranicu
ScholarGate. (2026, June 22). Uses and Gratifications Survey Methodology. ScholarGate. https://scholargate.app/sr/communication/uses-and-gratifications-survey
Koja metoda?
Postavite ovu metodu pored njoj najbližih srodnika i čitajte ih uporedo — biblioteka polaže knjige na sto; izbor je na vama.
- Analiza postavljanja agendeStudije medija↔ uporedi
- Cultivation AnalysisCommunication↔ uporedi
- Media Richness AnalysisCommunication↔ uporedi
- Media System Dependency AnalysisCommunication↔ uporedi
Citirana u
Сличне методе
Uočili ste grešku na ovoj stranici? Prijavite je ili predložite ispravku →