Comparar métodos

	Escala de Motivação para Viagens	Escala de Satisfação do Turista
Área	Gestão do turismo	Gestão do turismo
Família	Process / pipeline	Process / pipeline
Ano de origem	1979	1990s
Autor original	Crompton, J. L.; Iso-Ahola, S. E.	Multiple authors (composite instrument)
Tipo	Self-report questionnaire	Self-report questionnaire
Fonte seminal	Plog, S. C. (1974). Why destination areas rise and fall in popularity. The Cornell Hotel and Restaurant Administration Quarterly, 14(4), 55-58.	Akama, J. S., & Kieti, D. M. (1996). Tourism and socio-economic change in a Kenyan coastal community. Journal of Tourism Studies, 7(2), 45-61.
Outros nomes	TMS, Tourism Motivation Scale	TSS
Relacionados	5	5
Resumo	The Travel Motivation Scale (TMS) measures the underlying reasons and psychological drivers that prompt individuals to take vacations and choose specific destinations. Developed by Crompton (1979) and Iso-Ahola (1982), and theoretically grounded in push–pull motivation theory, the TMS operationalizes intrinsic motivations (escape from routine, self-discovery, social connection) and destination-specific attractions (beaches, cultural sites, activities). Understanding travel motivation is central to destination positioning, experience design, and visitor segmentation, as different motivational profiles require different marketing messages and service configurations.	The Tourist Satisfaction Scale (TSS) measures overall and domain-specific satisfaction of visitors to a destination or tourism facility. Developed across multiple research streams in the 1990s-2000s, it quantifies how well tourism experiences meet visitor expectations across accommodation, attractions, service quality, and value. Essential for destination marketing organizations and hospitality managers seeking systematic feedback on visitor experiences and competitive benchmarking.