Cultivation Analysis
Cultivation analysis is the research method underlying cultivation theory, which holds that long-term, cumulative exposure to television gradually shapes viewers' conceptions of social reality. Developed by George Gerbner and Larry Gross in the 1970s as part of the Cultural Indicators project, it combines a systematic content analysis of recurring media messages with survey comparisons of heavy versus light viewers to estimate how much television 'cultivates' a shared, often distorted, view of the world.
Baca kaedah sepenuhnya
Log masuk dengan akaun percuma untuk membaca bahagian ini.
Peta kaedah
Kejiranan kaedah berkaitan — pilih satu nod untuk meneroka.
Sumber
- Gerbner, G., & Gross, L. (1976). Living with television: The violence profile. Journal of Communication, 26(2), 173–199. DOI: 10.1111/j.1460-2466.1976.tb01397.x ↗
- Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, CA: Sage. ISBN: 9780761915454
Cara memetik halaman ini
ScholarGate. (2026, June 22). Cultivation Analysis of Long-Term Media Exposure. ScholarGate. https://scholargate.app/ms/communication/cultivation-analysis
Kaedah yang mana?
Letakkan kaedah ini di sebelah kaedah yang paling rapat dengannya dan baca secara bersebelahan — perpustakaan menyusun buku di atas meja; pilihan terletak pada anda.
- Analisis Penetapan AgendaPengajian Media↔ banding
- Analisis KandunganKualitatif↔ banding
- Framing AnalysisCommunication↔ banding
- Manifest Content AnalysisCommunication↔ banding
Dirujuk oleh
Kaedah serupa
Terjumpa masalah pada halaman ini? Laporkan atau cadangkan pembetulan →