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| 관광객 만족도 척도× | Travel Motivation Scale× | |
|---|---|---|
| 분야 | 관광경영 | 관광경영 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1990s | 1979 |
| 창시자≠ | Multiple authors (composite instrument) | Crompton, J. L.; Iso-Ahola, S. E. |
| 유형 | Self-report questionnaire | Self-report questionnaire |
| 원전≠ | Akama, J. S., & Kieti, D. M. (1996). Tourism and socio-economic change in a Kenyan coastal community. Journal of Tourism Studies, 7(2), 45-61. link ↗ | Plog, S. C. (1974). Why destination areas rise and fall in popularity. The Cornell Hotel and Restaurant Administration Quarterly, 14(4), 55-58. DOI ↗ |
| 별칭≠ | TSS | TMS, Tourism Motivation Scale |
| 관련 | 5 | 5 |
| 요약≠ | The Tourist Satisfaction Scale (TSS) measures overall and domain-specific satisfaction of visitors to a destination or tourism facility. Developed across multiple research streams in the 1990s-2000s, it quantifies how well tourism experiences meet visitor expectations across accommodation, attractions, service quality, and value. Essential for destination marketing organizations and hospitality managers seeking systematic feedback on visitor experiences and competitive benchmarking. | The Travel Motivation Scale (TMS) measures the underlying reasons and psychological drivers that prompt individuals to take vacations and choose specific destinations. Developed by Crompton (1979) and Iso-Ahola (1982), and theoretically grounded in push–pull motivation theory, the TMS operationalizes intrinsic motivations (escape from routine, self-discovery, social connection) and destination-specific attractions (beaches, cultural sites, activities). Understanding travel motivation is central to destination positioning, experience design, and visitor segmentation, as different motivational profiles require different marketing messages and service configurations. |
| ScholarGate데이터셋 ↗ |
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