방법 비교
선택한 방법을 나란히 검토하세요. 서로 다른 행은 강조 표시됩니다.
| 기술 준비 지수× | 온라인 신뢰 척도× | |
|---|---|---|
| 분야 | 정보시스템 | 정보시스템 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도 | 2000 | 2000 |
| 창시자≠ | Ajay Parasuraman | Walker & Johnson; Jarvenpaa et al. |
| 유형≠ | Likert-scale questionnaire | Likert-scale trust measure |
| 원전≠ | Parasuraman, A., & Colby, C. L. (2015). An updated and streamlined Technology Readiness Index. Journal of Service Research, 18(1), 59-74. DOI ↗ | Walker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151. link ↗ |
| 별칭 | TRI, Parasuraman Technology Readiness | Consumer Trust, Web Trust |
| 관련 | 4 | 4 |
| 요약≠ | The Technology Readiness Index (TRI) was developed by Ajay Parasuraman in 2000 to measure individual propensity to adopt and use new technologies. The TRI assesses a person's personal attitudes toward technology across four dimensions: optimism, innovativeness, discomfort, and insecurity. Updated in 2015 with a streamlined 16-item version, the TRI helps identify technology adopter segments and predict behavior across diverse technology contexts. | The Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts. |
| ScholarGate데이터셋 ↗ |
|
|