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지속가능한 소비 척도×녹색 구매 의도 척도×
분야환경심리학환경심리학
계열Process / pipelineProcess / pipeline
기원 연도20081991
창시자Anna M. Sundström, Iris Vermeir, Wim VerbekeWilliam B. Dodds, Kent Monroe, Dhruv Grewal
유형Self-report frequency and behavior scaleSelf-report intention and willingness-to-pay scale
원전Sundström, A. M. (2014). An investigation of the relationship between sustainable values and consumption patterns. In Interdisciplinary book of sustainable development. InTech Press. link ↗Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research, 28(3), 307–319. DOI ↗
별칭SCS, Sustainable Lifestyle ScaleGPIS, Eco-Friendly Purchase Intention
관련43
요약The Sustainable Consumption Scale (SCS) measures the extent to which individuals adopt sustainable and ethical consumption practices across multiple life domains including food, clothing, household products, transportation, and waste. Developed within ecological economics and consumer behavior frameworks (Sundström, 2014; Vermeir & Verbeke, 2008), the SCS captures integrated sustainable lifestyle rather than isolated green behaviors. The scale is widely used in research on sustainable consumption patterns, consumer segmentation for green marketing, and evaluation of sustainability interventions targeting lifestyle transformation.The Green Purchase Intention Scale (GPIS) measures consumers' stated willingness and likelihood of purchasing environmentally friendly products, including their intention to pay premium prices for eco-labeled goods and their perceived value of sustainable alternatives. Developed from consumer behavior and willingness-to-pay frameworks (Dodds, Monroe, & Grewal, 1991; expanded by Thøgersen and others), the GPIS bridges environmental attitudes and actual purchasing behavior, a critical gap in sustainability research. The scale is widely used in marketing research, environmental policy evaluation, and studies examining whether environmental concern translates into purchasing decisions.
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