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분야네트워크 분석네트워크 분석
계열Machine learningMachine learning
기원 연도1934 (sociometry); 1994 (modern formalization)1972
창시자Moreno, J.L.; formalized by Wasserman & FaustBonacich, P.
유형Structural/relational analysis frameworkCentrality measure
원전Wasserman, S. & Faust, K. (1994). Social Network Analysis: Methods and Applications. Cambridge University Press. ISBN: 978-0-521-38707-1Bonacich, P. (1972). Factoring and weighting approaches to status scores and clique identification. Journal of Mathematical Sociology, 2(1), 113–120. DOI ↗
별칭SNA, network analysis, sociometric analysis, relational analysiseigenvector centrality, EC, Bonacich centrality, power centrality
관련56
요약Social Network Analysis (SNA) is a structural method that maps and measures relationships and flows between people, groups, organizations, or other entities modeled as nodes connected by ties (edges). Rather than focusing on individual attributes, SNA reveals how the pattern of connections shapes behavior, influence, information flow, and outcomes within a system.Eigenvector centrality, introduced by Bonacich in 1972, measures a node's influence by considering not just how many neighbors it has, but how influential those neighbors are. A node scores highly if it is connected to other high-scoring nodes, making it a recursive, globally-aware measure of structural importance in a network.
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