방법 비교

	확률적 효용 모형	주인-대리인 모형
분야	게임이론	게임이론
계열	Machine learning	Machine learning
기원 연도	1974	1976
창시자	Daniel McFadden	Michael Jensen, William Meckling, Bengt Holmstrom
유형	algorithm	algorithm
원전	McFadden, D. (1974). Conditional logit analysis of qualitative choice behavior. In P. Zarembka (Ed.), Frontiers in Econometrics (pp. 105-142). Academic Press.	Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of Financial Economics, 3(4), 305-360.
별칭	Discrete Choice Model, Probabilistic Choice, Stochastic Utility	Agency Theory, Hidden Action Problem, Moral Hazard
관련	4	4
요약	The Random Utility Model explains discrete choice behavior by assuming agents derive uncertain utilities from alternatives and choose the option yielding highest utility. Introduced by Daniel McFadden in 1974, the model decomposes utility into systematic (observable) and random (idiosyncratic) components, permitting probabilistic choice predictions. The logit model, a parametric specification, yields closed-form choice probabilities that are widely used in marketing, transportation, and environmental valuation.	The Principal-Agent Model analyzes how a principal (e.g., owner, employer, policymaker) can incentivize an agent (e.g., manager, employee, firm) to act in the principal's interest when the agent has private information or can take hidden actions. Formalized by Jensen and Meckling in 1976, the model identifies agency costs arising from moral hazard (the agent exerts less effort than desired) and adverse selection (the agent hides unfavorable information). Optimal contracts balance incentives with risk allocation.