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| 장소 애착 척도 (Place Attachment Scale)× | 관광 지각 가치 척도× | |
|---|---|---|
| 분야 | 관광경영 | 관광경영 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1992 | 1988 |
| 창시자≠ | Williams, D. R.; Vaske, J. J. | Zeithaml, V. A.; Petrick, J. F. |
| 유형 | Self-report questionnaire | Self-report questionnaire |
| 원전≠ | Williams, D. R., & Vaske, J. J. (1992). The measurement of place attachment: Valid and reliable instruments for natural environments. Society and Natural Resources, 15(3), 271-280. link ↗ | Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22. DOI ↗ |
| 별칭 | PAS, Destination Attachment Scale | PVST, Tourism Perceived Value |
| 관련 | 5 | 5 |
| 요약≠ | The Place Attachment Scale (PAS), developed by Williams & Vaske (1992) and refined by Jorgensen & Stedman (2001), measures individuals' emotional and functional bonds to destinations—the extent to which places become integral to identity and sense of belonging. Comprising dimensions of place identity (destination as self-definition), place dependence (destination optimizes one's activities), emotional bonds (love, comfort), and community belonging, the PAS distinguishes deep loyalty-drivers from transactional satisfaction. Essential for understanding repeat visitation, community tourism governance, heritage conservation, and destination branding strategies that cultivate belonging. | The Perceived Value Scale for Tourism (PVST) measures visitors' judgments of whether tourism experiences deliver fair value—balancing perceived benefits (quality of experience, emotional satisfaction, novelty) against perceived costs (monetary price, time investment, effort). Rooted in Zeithaml's value perception theory (1988) and extended by Petrick (2002) to leisure contexts, the PVST operationalizes value as multidimensional (not price alone), capturing emotional and relative components alongside financial fairness. Value perception is a critical satisfaction driver and predictor of repeat visitation and word-of-mouth, particularly for experiences with high upfront investment and uncertain return. |
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