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파일럿 현장 실험×야외 실험×
분야실험설계실험설계
계열Process / pipelineProcess / pipeline
기원 연도Mid-20th century (systematised 1960s–1990s)1920s–1930s (agriculture); 1990s–2000s (social sciences)
창시자Rooted in Campbell & Stanley (1966) experimental design tradition; formalised in clinical and social research through the 20th centuryFormalized by R. A. Fisher (1935); systematized in social sciences by Harrison & List (2004)
유형Experimental designExperimental design
원전Campbell, D. T., & Stanley, J. C. (1966). Experimental and quasi-experimental designs for research. Rand McNally. ISBN: 978-0395307878Harrison, G. W., & List, J. A. (2004). Field experiments. Journal of Economic Literature, 42(4), 1009–1055. DOI ↗
별칭pilot field trial, small-scale field experiment, feasibility field experiment, exploratory field experimentfield trial, natural field experiment, randomized field experiment, field RCT
관련35
요약A pilot field experiment is a small-scale, preliminary version of a planned full field experiment conducted in a naturalistic setting. It tests whether the intervention, randomisation procedure, measurement instruments, and logistical protocols are feasible before committing to a full-scale study. Results inform sample size calculations, refine treatment protocols, and identify procedural risks — saving resources and improving the quality of the definitive study.A field experiment applies the logic of a randomized controlled trial in a naturally occurring, real-world environment rather than an artificial laboratory. Participants are randomly assigned to treatment and control conditions while going about everyday activities, allowing researchers to estimate causal effects with high internal validity while preserving a level of ecological realism that laboratory settings cannot offer. The design is especially prominent in economics, public health, political science, and development research.
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