방법 비교

	파일럿 A/B 테스트	파일럿 무작위 대조 시험
분야	실험설계	실험설계
계열	Process / pipeline	Process / pipeline
기원 연도	2000s–2010s (formalized in digital experimentation literature)	1990s–2000s (methodological formalization)
창시자	Derived from pilot study methodology (Kraemer et al., 2006) applied to A/B testing practice	Formalized through clinical trials methodology community
유형	Experimental design — feasibility study	Experimental feasibility design
원전	Thabane, L., Ma, J., Chu, R., Cheng, J., Ismaila, A., Rios, L. P., Robson, R., Thabane, M., Giangregorio, L., & Goldsmith, C. H. (2010). A tutorial on pilot studies: The what, why and how. BMC Medical Research Methodology, 10(1), 1.	Thabane, L., Ma, J., Chu, R., Cheng, J., Ismaila, A., Rios, L. P., ... & Goldsmith, C. H. (2010). A tutorial on pilot studies: the what, why and how. BMC Medical Research Methodology, 10(1), 1.
별칭	pilot split test, feasibility A/B test, preliminary A/B experiment, pilot randomized comparison	pilot RCT, feasibility RCT, pilot trial, preliminary RCT
관련	5	5
요약	A Pilot A/B test is a small-scale, preliminary split-test experiment run before a full A/B test to assess feasibility, estimate effect sizes, detect operational problems, and validate measurement instruments. Participants are randomly assigned to a control condition (A) and a treatment condition (B), but the study is explicitly underpowered — its purpose is to inform the design of the definitive test, not to yield a conclusive comparison.	A pilot randomized controlled trial (pilot RCT) is a small-scale, fully randomized experiment conducted before a definitive RCT to test the feasibility of study procedures, estimate key parameters such as recruitment rates and effect-size variability, and identify practical barriers. It uses the same randomization, intervention, and measurement protocol as the planned full trial but on a fraction of the target sample. The goal is not to confirm efficacy but to refine and justify the main trial design.