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| 넷노그래피× | 담화 분석× | |
|---|---|---|
| 분야≠ | 질적 방법 | 질적 연구 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1997 (coined); 2010 (first comprehensive methodology book) | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| 창시자≠ | Robert V. Kozinets | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| 유형≠ | Qualitative research method | Method |
| 원전≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| 별칭≠ | online ethnography, virtual ethnography, cyber-ethnography, digital ethnography | DA, Critical Discourse Analysis, Discursive Analysis |
| 관련≠ | 6 | 2 |
| 요약≠ | Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
| ScholarGate데이터셋 ↗ |
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