방법 비교

	다중 사례 기반 디지털 민족지	비교 민족지
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	2000s–2010s	1987–1995 (systematic comparative ethnography formalized)
창시자	Christine Hine (virtual ethnography); Sarah Pink et al. (digital ethnography); cross-case logic from Robert Yin	George E. Marcus (multi-sited formulation); Charles C. Ragin (comparative logic)
유형	Qualitative comparative research design	Qualitative comparative research design
원전	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958956	Marcus, G. E. (1995). Ethnography in/of the world system: The emergence of multi-sited ethnography. Annual Review of Anthropology, 24, 95–117.
별칭	multi-case digital ethnography, comparative digital ethnography, cross-case digital ethnography, multi-site digital ethnography	multi-sited ethnography, cross-site ethnography, comparative field research, comparative participant observation
관련	5	6
요약	Multiple case-based digital ethnography is a qualitative research design that conducts ethnographic fieldwork across two or more purposefully selected digital sites or communities, then systematically compares findings across cases. Rooted in digital ethnography's immersive, interpretive tradition and in multiple case study logic, it reveals both site-specific practices and cross-cutting patterns in online social life. It is especially suited to questions about how similar phenomena are enacted differently across digital platforms, communities, or cultural contexts.	Comparative ethnography is a qualitative research design that conducts in-depth ethnographic fieldwork across two or more sites, groups, communities, or cultural settings in order to generate systematic comparisons. Rather than describing a single community in isolation, it traces similarities, differences, and interconnections across cases, producing theoretically grounded insights that no single site could yield alone.