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| 녹색 구매 의도 척도× | 친환경 행동 척도× | |
|---|---|---|
| 분야 | 환경심리학 | 환경심리학 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1991 | 2002 |
| 창시자≠ | William B. Dodds, Kent Monroe, Dhruv Grewal | Debra Lemke, Anja Kollmuss |
| 유형≠ | Self-report intention and willingness-to-pay scale | Self-report frequency and behavior checklist |
| 원전≠ | Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research, 28(3), 307–319. DOI ↗ | Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239–260. DOI ↗ |
| 별칭 | GPIS, Eco-Friendly Purchase Intention | PEBS, Sustainability Behavior Scale |
| 관련≠ | 3 | 4 |
| 요약≠ | The Green Purchase Intention Scale (GPIS) measures consumers' stated willingness and likelihood of purchasing environmentally friendly products, including their intention to pay premium prices for eco-labeled goods and their perceived value of sustainable alternatives. Developed from consumer behavior and willingness-to-pay frameworks (Dodds, Monroe, & Grewal, 1991; expanded by Thøgersen and others), the GPIS bridges environmental attitudes and actual purchasing behavior, a critical gap in sustainability research. The scale is widely used in marketing research, environmental policy evaluation, and studies examining whether environmental concern translates into purchasing decisions. | The Pro-Environmental Behavior Scale (PEBS) measures the frequency and breadth of environmentally responsible actions that individuals perform in their daily lives, including recycling, energy conservation, water conservation, sustainable transportation, sustainable consumption, and environmental activism. Unlike attitude scales that measure beliefs or concerns, the PEBS captures actual or self-reported behaviors—providing a bridge between environmental intentions and demonstrable actions. The scale is essential for evaluating behavior-change interventions, tracking progress toward sustainability goals, and understanding which demographic and psychographic segments adopt environmentally responsible practices. |
| ScholarGate데이터셋 ↗ |
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