방법 비교

	집중 민족지	민족지학(Ethnography)
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	Late 1990s–early 2000s (Knoblauch's systematic account, 2005)	c. 1922 (Malinowski's Argonauts of the Western Pacific)
창시자	Hubert Knoblauch (theorised and named); antecedents in applied medical and organisational ethnography	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
유형	Qualitative research method	Qualitative fieldwork tradition
원전	Knoblauch, H. (2005). Focused Ethnography. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 6(3), Art. 44.	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
별칭	problem-focused ethnography, short-term ethnography, rapid ethnography, focused field study	Etnografi, participant observation, fieldwork, ethnographic research
관련	6	5
요약	Focused ethnography is a condensed, problem-centred variant of classical ethnography in which a researcher with prior domain knowledge enters a specific social setting for a bounded period — typically days to weeks rather than months or years — to study one clearly defined issue or practice. Developed as a response to the time and resource constraints of applied research, it is widely used in healthcare, organisational studies, and professional education, where the researcher's existing familiarity with the setting allows rapid, targeted data collection without sacrificing ethnographic depth.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.