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이중 눈가림 현장 실험×야외 실험×
분야실험설계실험설계
계열Process / pipelineProcess / pipeline
기원 연도1960s onward (field experiment tradition); double-blind controls applied from 1970s in social and policy field trials1920s–1930s (agriculture); 1990s–2000s (social sciences)
창시자Fisher, R. A. (randomized field trials); double-blind practice traced to 19th-century clinical research, formalized for field settings by Campbell & Stanley (1963)Formalized by R. A. Fisher (1935); systematized in social sciences by Harrison & List (2004)
유형Experimental designExperimental design
원전Gerber, A. S., & Green, D. P. (2012). Field Experiments: Design, Analysis, and Interpretation. W. W. Norton. ISBN: 978-0393979954Harrison, G. W., & List, J. A. (2004). Field experiments. Journal of Economic Literature, 42(4), 1009–1055. DOI ↗
별칭double-masked field trial, double-blind naturalistic experiment, blinded field study, DB field experimentfield trial, natural field experiment, randomized field experiment, field RCT
관련55
요약A double-blind field experiment combines the high external validity of a real-world field setting with double-blind masking, in which neither the participants nor the personnel delivering the treatment know who has been assigned to the treatment or control condition. This design controls simultaneously for participant expectation effects and for experimenter/enumerator demand effects, making it one of the most rigorous tools available for causal inference outside the laboratory.A field experiment applies the logic of a randomized controlled trial in a naturally occurring, real-world environment rather than an artificial laboratory. Participants are randomly assigned to treatment and control conditions while going about everyday activities, allowing researchers to estimate causal effects with high internal validity while preserving a level of ecological realism that laboratory settings cannot offer. The design is especially prominent in economics, public health, political science, and development research.
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