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분야질적 방법질적 방법
계열Process / pipelineProcess / pipeline
기원 연도2000s–2010s (as digital data became mainstream in qualitative research)2006 (base method); digital application 2010s
창시자Adapted from Glaser & Strauss (1967); digital application developed through the work of Murthy (2008) and others in online qualitative researchVirginia Braun & Victoria Clarke (base method); extended to digital data contexts by qualitative digital researchers from the mid-2000s onward
유형Qualitative research designQualitative data analysis method
원전Murthy, D. (2008). Digital ethnography: An examination of the use of new technologies for social research. Sociology, 42(5), 837–855. DOI ↗Braun, V. & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗
별칭DGT, online grounded theory, internet-based grounded theory, grounded theory in digital contextsonline thematic analysis, social media thematic analysis, digital TA, web-based thematic analysis
관련65
요약Digital Grounded Theory applies the systematic inductive logic of grounded theory to data gathered from digital and online environments — social media platforms, forums, blogs, comment sections, and other internet-mediated communication. Rather than simply using grounded theory on text that happens to come from digital sources, it involves adapting sampling, collection, and ethical procedures to the specific affordances and constraints of online data, while retaining the core commitment to theory generation grounded in empirical material.Digital Thematic Analysis applies Braun and Clarke's six-phase thematic analysis framework to qualitative data generated in or harvested from digital environments — including social media platforms, online forums, blogs, digital interview transcripts, and user-generated web content. It retains the same systematic coding logic as standard thematic analysis while incorporating additional decisions about data demarcation, platform context, and the ethical handling of publicly available digital material.
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ScholarGate방법 비교: Digital Grounded Theory · Digital Thematic Analysis. 2026-06-19에 다음에서 검색함: https://scholargate.app/ko/compare