방법 비교

	디지털 문서 분석	넷노그래피
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	2000s onward (grounded in earlier document analysis traditions)	1997 (coined); 2010 (first comprehensive methodology book)
창시자	Adapted from traditional document analysis; digital variant developed by qualitative researchers across disciplines (e.g., Bowen 2009; Prior 2003)	Robert V. Kozinets
유형	Qualitative data analysis method	Qualitative research method
원전	Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40.	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
별칭	online document analysis, digital text analysis, e-document analysis, digital archival analysis	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
관련	6	6
요약	Digital document analysis is a qualitative method for systematically locating, appraising, and interpreting documents that exist in digital or online form — including websites, emails, institutional reports, policy files, social media content, and digital archives. It applies the established logic of document analysis to born-digital and digitised sources, enabling researchers to examine meaning, discourse, and institutional practice embedded in contemporary digital texts without recruiting participants.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.