방법 비교

	디지털 대화 분석	디지털 민족지학
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	1974 (CA foundations); 1990s–2000s (digital adaptation)	Late 1990s – 2000s
창시자	Harvey Sacks, Emanuel Schegloff, Gail Jefferson (CA foundations); Susan Herring (computer-mediated discourse adaptation)	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
유형	Qualitative discourse analysis method	Qualitative research method
원전	Sacks, H., Schegloff, E. A., & Jefferson, G. (1974). A simplest systematics for the organization of turn-taking for conversation. Language, 50(4), 696–735.	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
별칭	DCA, online conversation analysis, digital CA, computer-mediated conversation analysis	online ethnography, virtual ethnography, internet ethnography, netnography
관련	5	6
요약	Digital Conversation Analysis (DCA) applies the systematic, turn-by-turn analytical procedures of Conversation Analysis (CA) to digital and computer-mediated interactions — including chat logs, social media threads, instant messages, and online forums. Rooted in the foundational CA framework of Sacks, Schegloff, and Jefferson, DCA adapts classical concepts such as turn-taking, adjacency pairs, and sequential organisation to account for the asynchronous, multimodal, and textual character of online communication.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.