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| 혁신 확산 모델× | 고객 여정 지도 작성× | |
|---|---|---|
| 분야 | 마케팅 | 마케팅 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1962 | 2000s |
| 창시자≠ | Everett M. Rogers | Adaptive Path and Service Design community |
| 유형≠ | Adoption curve framework | Experience mapping methodology |
| 원전≠ | Rogers, E. M. (1962). Diffusion of Innovations. Free Press. ISBN: 978-0743222296 | Rosenbaum, M. S., Ostrom, A. L., & Kuntze, R. (2005). Tensions in Service Quality and Service Marketing: An Introduction. Journal of Services Marketing, 19(7), 422-428. link ↗ |
| 별칭 | DOI Model, Innovation Adoption Curve, S-Curve Adoption | Journey Mapping, CJM, Experience Mapping |
| 관련 | 5 | 5 |
| 요약≠ | The Diffusion of Innovation (DOI) model is a theoretical framework developed by Everett Rogers in 1962 to explain how innovations spread through populations over time. The framework categorizes adopters into five groups based on when they adopt an innovation and describes the characteristic S-shaped curve that typically describes market adoption of new products, services, and technologies. | Customer Journey Mapping is a service design methodology that visualizes the complete customer experience across all touchpoints and phases of a customer relationship, from awareness through advocacy. Developed through work in design and service management, journey mapping integrates behavioral data, customer emotions, pain points, and moments of truth to reveal opportunities for experience improvement and organizational alignment. |
| ScholarGate데이터셋 ↗ |
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