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컴퓨터 불안 척도×온라인 신뢰 척도×
분야정보시스템정보시스템
계열Process / pipelineProcess / pipeline
기원 연도19872000
창시자Rosen, Sears & WeilWalker & Johnson; Jarvenpaa et al.
유형Likert-scale anxiety measureLikert-scale trust measure
원전Rosen, L. D., Sears, D. C., & Weil, M. M. (1987). Computerphobia. Journal of School Psychology, 25(3), 221-232. DOI ↗Walker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151. link ↗
별칭CARS, Computer Anxiety Rating ScaleConsumer Trust, Web Trust
관련44
요약The Computer Anxiety Rating Scale (CARS) was developed by Rosen, Sears, and Weil in 1987 to measure the emotional distress and fear individuals experience when thinking about using computers or engaging with computer technology. CARS is a foundational instrument in understanding psychological barriers to technology adoption and has been widely applied across education, workplace training, and organizational digital transformation contexts.The Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts.
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