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| 비교 디지털 민족지학× | 민족지학(Ethnography)× | |
|---|---|---|
| 분야 | 질적 방법 | 질적 방법 |
| 계열 | Process / pipeline | Process / pipeline |
| 기원 연도≠ | 1995–2000 (multi-sited framework 1995; virtual ethnography 2000) | c. 1922 (Malinowski's Argonauts of the Western Pacific) |
| 창시자≠ | Christine Hine (digital ethnography); George E. Marcus (multi-sited ethnography) | Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology |
| 유형≠ | Qualitative research design | Qualitative fieldwork tradition |
| 원전≠ | Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963 | Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462 |
| 별칭 | CDE, multi-site digital ethnography, cross-platform ethnography, comparative virtual ethnography | Etnografi, participant observation, fieldwork, ethnographic research |
| 관련 | 5 | 5 |
| 요약≠ | Comparative Digital Ethnography (CDE) is a qualitative design that applies ethnographic methods — sustained participant observation, interview, and artefact analysis — across two or more digital settings simultaneously. By systematically comparing practices, meanings, and interactions in different online environments (e.g., distinct platforms, communities, or national contexts), CDE surfaces both site-specific patterns and cross-cutting cultural logics that a single-site study would miss. | Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together. |
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