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비교 디지털 민족지학×비교 사례 연구×
분야질적 방법질적 방법
계열Process / pipelineProcess / pipeline
기원 연도1995–2000 (multi-sited framework 1995; virtual ethnography 2000)1984 (Yin); 1995 (Stake)
창시자Christine Hine (digital ethnography); George E. Marcus (multi-sited ethnography)Robert K. Yin; Robert E. Stake
유형Qualitative research designQualitative / mixed research design
원전Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169
별칭CDE, multi-site digital ethnography, cross-platform ethnography, comparative virtual ethnographycross-case study, multi-site case study, multiple case study design, comparative case analysis
관련54
요약Comparative Digital Ethnography (CDE) is a qualitative design that applies ethnographic methods — sustained participant observation, interview, and artefact analysis — across two or more digital settings simultaneously. By systematically comparing practices, meanings, and interactions in different online environments (e.g., distinct platforms, communities, or national contexts), CDE surfaces both site-specific patterns and cross-cutting cultural logics that a single-site study would miss.Comparative case study is a qualitative research design in which two or more bounded cases are studied in depth and then systematically compared to identify similarities, differences, and patterns across contexts. Rooted in Yin's replication logic and Stake's multiple case framework, it is particularly suited to questions that ask how or why a phenomenon unfolds differently — or similarly — across distinct settings, populations, or time periods.
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