방법 비교

	베이지안 컨조인트 분석	혼합 모형화
분야	통계학	통계학
계열	Latent structure	Latent structure
기원 연도	1995	1894
창시자	Allenby & Ginter (hierarchical Bayes formulation); conjoint roots in Luce & Tukey (1964)	Karl Pearson
유형	Preference measurement / Bayesian hierarchical model	Latent variable / density estimation
원전	Allenby, G. M. & Ginter, J. L. (1995). Using extremes to design products and segment markets. Journal of Marketing Research, 32(4), 392–403.	McLachlan, G. J. & Peel, D. (2000). Finite Mixture Models. Wiley-Interscience. ISBN: 978-0471006268
별칭	Bayesian CA, hierarchical Bayes conjoint, HB conjoint, Bayesian preference modeling	finite mixture model, mixture distribution model, FMM, model-based clustering
관련	6	6
요약	Bayesian conjoint analysis estimates individual-level consumer preference weights for product attributes by combining conjoint choice tasks with a hierarchical Bayesian model. It yields part-worth utilities for each respondent rather than only group averages, enabling precise market simulation and segment discovery even from small per-person choice sets.	Mixture modeling assumes that a population is composed of K unobserved subpopulations, each described by its own probability distribution. The observed data are treated as draws from a weighted combination of these component distributions. It provides a principled, model-based alternative to ad hoc clustering and supports formal comparison of solutions with different numbers of components.