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분야조사방법론조사방법론
계열Process / pipelineProcess / pipeline
기원 연도2000s (adaptive extension of quota principles)1930s
창시자Grounded in quota sampling (Quota sampling formalized early 20th century); adaptive extensions developed within responsive survey design frameworks (Groves & Heeringa, 2006)Developed in market research and opinion polling, notably applied by George Gallup in the 1930s
유형Non-probability sampling with adaptive controlNon-probability sampling design
원전Groves, R. M., & Heeringa, S. G. (2006). Responsive design for household surveys: Tools for actively controlling survey errors and costs. Journal of the Royal Statistical Society: Series A, 169(3), 439–457. DOI ↗Moser, C. A., & Kalton, G. (1972). Survey Methods in Social Investigation (2nd ed.). Heinemann. ISBN: 978-0435827496
별칭responsive quota sampling, dynamic quota sampling, iterative quota samplingquota-controlled sampling, quota selection, non-probability quota sampling
관련35
요약Adaptive quota sampling is a non-probability sampling approach that starts with predefined demographic or characteristic-based quotas and then adjusts those quotas during data collection in response to emerging response patterns, nonresponse trends, or representativeness concerns. By treating the sampling process as iterative rather than fixed, it allows researchers to correct imbalances in real time and improve the final sample composition without restarting data collection from scratch.Quota sampling is a non-probability technique in which the researcher pre-specifies how many units to recruit from each subgroup (quota cell) defined by one or more control variables such as age, gender, or occupation. Interviewers or data collectors then use their own judgment to find and enroll participants until each cell is filled. The method guarantees the sample mirrors the population on the control variables but does not provide the randomness needed for classical statistical inference.
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