방법 비교

	A/B 테스트 (온라인 통제 실험)	독립 표본 t-검정
분야	실험설계	통계학
계열	Hypothesis test	Hypothesis test
기원 연도	1935	1908
창시자	Ron Kohavi et al. (Microsoft); conceptual roots in R. A. Fisher's randomized experiments (1935)	Student (W. S. Gosset)
유형	Parametric comparison (frequentist or Bayesian)	Parametric mean comparison
원전	Kohavi, R., Tang, D., & Xu, Y. (2020). Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Cambridge University Press. ISBN: 9781108724265	Student (1908). The probable error of a mean. Biometrika, 6(1), 1–25.
별칭	split test, controlled experiment, two-variant test, A/B Testi (Online Kontrollü Deney)	student t-test, two-sample t-test, unpaired t-test, bağımsız örneklem t-testi
관련	4	4
요약	An A/B test is a randomized controlled experiment that simultaneously exposes two groups of users to a control variant (A) and a treatment variant (B) in order to determine whether a measured outcome differs significantly between them. The modern online controlled experiment framework was systematized by Ron Kohavi and colleagues at Microsoft in the early 2000s, building on R. A. Fisher's classical randomization principles from 1935. It is the dominant causal inference tool in web product development, digital marketing, and experimentation platforms.	The independent samples t-test is a parametric hypothesis test that compares the means of two independent groups to decide whether they differ significantly. It builds on the t-distribution introduced by Student (W. S. Gosset) in 1908 and assumes the measured values are continuous, approximately normally distributed, and have equal variances.