手法を比較

	観光客ロイヤルティ尺度	観光における知覚価値尺度
分野	観光経営学	観光経営学
系統	Process / pipeline	Process / pipeline
提唱年	2000	1988
提唱者	Oppermann, M.	Zeithaml, V. A.; Petrick, J. F.
種類	Self-report questionnaire	Self-report questionnaire
原典	Oppermann, M. (2000). Tourism destination loyalty. Journal of Travel Research, 39(1), 78-84.	Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
別名	TLS, Destination Loyalty Scale	PVST, Tourism Perceived Value
関連	5	5
概要	The Tourist Loyalty Scale (TLS) measures the extent to which visitors intend to return to a destination and recommend it to others, reflecting behavioral commitment and preference relative to competing destinations. Developed by Oppermann (2000) and refined across multiple tourism contexts, the TLS captures the ultimate outcome of satisfaction and destination image—willingness to invest time and money in repeat visitation and endorsement. As the true measure of competitive advantage in tourism, loyalty drives revenue stability, positive reputation, and ecosystem resilience.	The Perceived Value Scale for Tourism (PVST) measures visitors' judgments of whether tourism experiences deliver fair value—balancing perceived benefits (quality of experience, emotional satisfaction, novelty) against perceived costs (monetary price, time investment, effort). Rooted in Zeithaml's value perception theory (1988) and extended by Petrick (2002) to leisure contexts, the PVST operationalizes value as multidimensional (not price alone), capturing emotional and relative components alongside financial fairness. Value perception is a critical satisfaction driver and predictor of repeat visitation and word-of-mouth, particularly for experiences with high upfront investment and uncertain return.