手法を比較

	ヴァン・ウェストンドルプ価格感受性メーター	マーケティングミックスモデリング
分野	マーケティング	マーケティング
系統	Process / pipeline	Process / pipeline
提唱年	1993	2001
提唱者	Peter D. van Westendorp	David Hanssens, Leonard Parsons, and Randall Schultz
種類	Price perception measurement method	Econometric modeling methodology
原典	Van Westendorp, P. (1993). Price Perception Analysis. An Application to the International Car Market. International Journal of Research in Marketing, 10(2), 157-165.	Hanssens, D. M., Parsons, L. J., & Schultz, R. L. (2001). Market Response Models: Econometric and Time Series Analyses (2nd ed.). Kluwer Academic Publishers. ISBN: 978-0792372158
別名	Price Sensitivity Meter, PSM, Van Westendorp Method	MMM, Econometric Modeling, Attribution Modeling
関連	5	5
概要	The Van Westendorp Price Sensitivity Meter is a market research method developed by Peter van Westendorp in 1993 for assessing consumer price perception and estimating willingness-to-pay ranges without directly asking customers their maximum price. The method uses four simple questions about price acceptability, yielding estimates of optimal price, acceptable price range, and price perception zones.	Marketing Mix Modeling (MMM) is an econometric methodology for estimating the impact of various marketing activities (advertising, pricing, promotions, distribution) on sales or other business outcomes. Developed through work by Hanssens, Parsons, and Schultz, MMM integrates time-series data on marketing spend, sales, and market factors to quantify the return on investment for each marketing channel and inform budget allocation decisions.