手法を比較

	ヴァン・ウェストンドルプ価格感受性メーター	顧客生涯価値
分野	マーケティング	マーケティング
系統	Process / pipeline	Process / pipeline
提唱年	1993	1996
提唱者	Peter D. van Westendorp	Robert Blattberg and John Deighton
種類	Price perception measurement method	Financial modeling methodology
原典	Van Westendorp, P. (1993). Price Perception Analysis. An Application to the International Car Market. International Journal of Research in Marketing, 10(2), 157-165.	Blattberg, R. C., Getz, G., & Thomas, J. S. (2001). Customer Equity: Building and Managing Relationships as Assets. Harvard Business School Press. ISBN: 978-0875847191
別名	Price Sensitivity Meter, PSM, Van Westendorp Method	CLV, LTV, Customer Value
関連	5	5
概要	The Van Westendorp Price Sensitivity Meter is a market research method developed by Peter van Westendorp in 1993 for assessing consumer price perception and estimating willingness-to-pay ranges without directly asking customers their maximum price. The method uses four simple questions about price acceptability, yielding estimates of optimal price, acceptable price range, and price perception zones.	Customer Lifetime Value (CLV) is a financial metric that quantifies the total profit a company expects to generate from its relationship with a customer over the entire duration of that relationship. Developed through work by Blattberg, Getz, and Thomas in the 1990s-2000s, CLV integrates acquisition costs, purchase behavior, retention rates, and margin information to estimate the net present value of each customer.