手法を比較

	オンライン信頼度尺度	ソーシャルメディアエンゲージメント尺度
分野	情報システム	情報システム
系統	Process / pipeline	Process / pipeline
提唱年	2000	2011
提唱者	Walker & Johnson; Jarvenpaa et al.	Hollebeek; Zhang & Zhu
種類	Likert-scale trust measure	Likert-scale engagement measure
原典	Walker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151.	Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36.
別名	Consumer Trust, Web Trust	Social Media Engagement, SME Scale
関連	4	4
概要	The Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts.	The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities.