手法を比較

	オンライン信頼度尺度	E-Learning Satisfaction Scale
分野	情報システム	情報システム
系統	Process / pipeline	Process / pipeline
提唱年	2000	2008
提唱者	Walker & Johnson; Jarvenpaa et al.	Bolliger, Halupa, Chi & Kilduff
種類	Likert-scale trust measure	Likert-scale satisfaction measure
原典	Walker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151.	Chi, T., & Kilduff, P. P. (2011). Understanding consumer perceived value of casual online games. New Media & Society, 13(6), 954-971.
別名	Consumer Trust, Web Trust	ELSS, Online Learning Satisfaction
関連	4	4
概要	The Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts.	The E-Learning Satisfaction Scale measures learner satisfaction with online educational experiences across multiple dimensions including platform quality, instructor effectiveness, course content, peer interaction, and technical support. Developed through research by Bolliger, Halupa, Chi, and others studying online higher education, the scale helps institutions assess course quality, predict learner retention, and identify improvement opportunities in digital education delivery.