手法を比較

	E-Learning Satisfaction Scale	ソーシャルメディアエンゲージメント尺度
分野	情報システム	情報システム
系統	Process / pipeline	Process / pipeline
提唱年	2008	2011
提唱者	Bolliger, Halupa, Chi & Kilduff	Hollebeek; Zhang & Zhu
種類	Likert-scale satisfaction measure	Likert-scale engagement measure
原典	Chi, T., & Kilduff, P. P. (2011). Understanding consumer perceived value of casual online games. New Media & Society, 13(6), 954-971.	Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36.
別名	ELSS, Online Learning Satisfaction	Social Media Engagement, SME Scale
関連	4	4
概要	The E-Learning Satisfaction Scale measures learner satisfaction with online educational experiences across multiple dimensions including platform quality, instructor effectiveness, course content, peer interaction, and technical support. Developed through research by Bolliger, Halupa, Chi, and others studying online higher education, the scale helps institutions assess course quality, predict learner retention, and identify improvement opportunities in digital education delivery.	The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities.