Process / pipelinePublic opinion and media-effects research
Spiral of Silence Survey
The spiral of silence survey operationalizes Elisabeth Noelle-Neumann's 1974 theory that people who perceive their opinion to be in the minority grow reluctant to express it for fear of social isolation, which makes the apparent majority seem ever stronger — a self-reinforcing spiral. The method measures individuals' own opinions, their perception of the opinion climate, their fear of isolation, and their willingness to speak out, then models how these combine.
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出典
- Noelle-Neumann, E. (1974). The spiral of silence: A theory of public opinion. Journal of Communication, 24(2), 43–51. DOI: 10.1111/j.1460-2466.1974.tb00367.x ↗
- Scheufele, D. A., & Moy, P. (2000). Twenty-five years of the spiral of silence: A conceptual review and empirical outlook. International Journal of Public Opinion Research, 12(1), 3–28. DOI: 10.1093/ijpor/12.1.3 ↗
このページの引用方法
ScholarGate. (2026, June 22). Spiral of Silence Survey Methodology. ScholarGate. https://scholargate.app/ja/communication/spiral-of-silence-survey
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