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Indeks Kepuasan Pelanggan Amerika (ACSI)×Skala Kinerja Pendidikan Tinggi HEdPERF×Skala Kualitas Layanan SERVQUAL×
BidangManajemen PemasaranManajemen PemasaranManajemen Pemasaran
KeluargaProcess / pipelineProcess / pipelineProcess / pipeline
Tahun asal199620031988
PencetusClaes Fornell, Michael D. Johnson, Eugene W. Anderson, Jaesung Cha, Barbara E. BryantGanesan Srikanthan, John F. DalrympleA. Parasuraman, Valerie A. Zeithaml, Leonard L. Berry
TipeStructural equation model for satisfaction and loyaltyMulti-dimensional higher education service quality scaleMulti-dimensional service quality scale
Sumber perintisFornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing, 60(4), 7-18. DOI ↗Srikanthan, G., & Dalrymple, J. F. (2003). Developing a Holistic Model for Quality in Higher Education. Quality in Higher Education, 9(2), 123-138. DOI ↗Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12-40. link ↗
AliasACSI, National Customer Satisfaction IndexHEdPERF, Educational Service Quality ScaleService Quality Instrument, Gap Model
Terkait444
RingkasanThe American Customer Satisfaction Index (ACSI), developed by Fornell and colleagues in 1996, is a structural equation modeling-based approach to measuring and predicting customer satisfaction across industries and over time. ACSI assesses customer expectations, perceived value, perceived quality, complaints, and loyalty in a unified framework. Since 1994, ACSI data has been collected quarterly on thousands of customers across diverse U.S. industries, making it a key economic indicator and benchmark for organizational performance.HEdPERF is a 41-item scale designed specifically to measure service quality in higher education contexts, developed by Srikanthan and Dalrymple (2003). Extending SERVQUAL's framework to academic environments, HEdPERF captures unique dimensions of educational service: Academic Aspects (teaching quality, curriculum relevance), Non-Academic Aspects (administrative efficiency, physical facilities), Reputation (institutional prestige, employability), Access (availability of information, ease of enrollment), and Programme Issues (program content, skill development). The scale addresses the distinctive characteristics of educational services, which blend academic content delivery with student support and institutional experience.SERVQUAL is a 22-item, multi-dimensional scale developed by Parasuraman, Zeithaml, and Berry in 1988 to measure consumer perceptions of service quality. It captures the gap between customer expectations and actual service performance across five core dimensions: Tangibles, Reliability, Responsiveness, Assurance, and Empathy. The instrument has become the most widely used tool for service quality assessment in marketing research and practice.
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ScholarGateBandingkan metode: American Customer Satisfaction Index · HEdPERF Higher Education Performance Scale · SERVQUAL Service Quality Scale. Diakses 2026-06-19 dari https://scholargate.app/id/compare