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Indeks Kepuasan Pelanggan Amerika (ACSI)×Skala Kinerja Pendidikan Tinggi HEdPERF×Skala SERVPERF×
BidangManajemen PemasaranManajemen PemasaranManajemen Pemasaran
KeluargaProcess / pipelineProcess / pipelineProcess / pipeline
Tahun asal199620031992
PencetusClaes Fornell, Michael D. Johnson, Eugene W. Anderson, Jaesung Cha, Barbara E. BryantGanesan Srikanthan, John F. DalrympleJoseph J. Cronin Jr., Steven A. Taylor
TipeStructural equation model for satisfaction and loyaltyMulti-dimensional higher education service quality scalePerformance-only service quality scale
Sumber perintisFornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing, 60(4), 7-18. DOI ↗Srikanthan, G., & Dalrymple, J. F. (2003). Developing a Holistic Model for Quality in Higher Education. Quality in Higher Education, 9(2), 123-138. DOI ↗Cronin, J. J., & Taylor, S. A. (1992). Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 56(3), 55-68. DOI ↗
AliasACSI, National Customer Satisfaction IndexHEdPERF, Educational Service Quality ScalePerception-Only Service Quality Scale, SERVPERF-Performance Model
Terkait444
RingkasanThe American Customer Satisfaction Index (ACSI), developed by Fornell and colleagues in 1996, is a structural equation modeling-based approach to measuring and predicting customer satisfaction across industries and over time. ACSI assesses customer expectations, perceived value, perceived quality, complaints, and loyalty in a unified framework. Since 1994, ACSI data has been collected quarterly on thousands of customers across diverse U.S. industries, making it a key economic indicator and benchmark for organizational performance.HEdPERF is a 41-item scale designed specifically to measure service quality in higher education contexts, developed by Srikanthan and Dalrymple (2003). Extending SERVQUAL's framework to academic environments, HEdPERF captures unique dimensions of educational service: Academic Aspects (teaching quality, curriculum relevance), Non-Academic Aspects (administrative efficiency, physical facilities), Reputation (institutional prestige, employability), Access (availability of information, ease of enrollment), and Programme Issues (program content, skill development). The scale addresses the distinctive characteristics of educational services, which blend academic content delivery with student support and institutional experience.SERVPERF, developed by Cronin and Taylor in 1992, is a streamlined service quality measurement instrument that evaluates perceived service performance only, without the expectation component. Using 22 items identical in content to SERVQUAL but applied to perception alone, SERVPERF reduces survey burden while maintaining dimensional coverage of Tangibles, Reliability, Responsiveness, Assurance, and Empathy. Empirical evidence suggests SERVPERF performs equally well or better than SERVQUAL in explaining overall satisfaction.
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ScholarGateBandingkan metode: American Customer Satisfaction Index · HEdPERF Higher Education Performance Scale · SERVPERF Scale. Diakses 2026-06-19 dari https://scholargate.app/id/compare