Zapis dokaza metode

Net Promoter Score

Net Promoter Score (NPS) is a customer loyalty and satisfaction metric developed by Fred Reichheld in 2003, measured through a single question: How likely is it that you would recommend our company/product/service to a friend or colleague? The metric categorizes respondents into promoters, passives, and detractors, providing a straightforward indicator of customer advocacy and business growth potential.

Sources recorded, not reviewed

Izvorni zapis

Citati kopirani doslovno iz izvornog zapisa metode. Ne impliciraju nikakvu provjeru na razini tvrdnje.

Net Promoter Score

Taksonomski zapis metode · process-pipeline / marketing

Reichheld, F. F. (2003). The One Number You Need to Grow. Harvard Business Review, 81(12), 46-54. · URL
Reichheld, F. F. (2006). The Ultimate Question: Driving Good Profits and True Growth. Harvard Business School Press. · ISBN 978-1591397298
Keiningham, T. L., Cooil, B., Aksoy, L., & Andreassen, T. W. (2007). A Longitudinal Examination of Net Promoter and Firm Financial Performance. Journal of Marketing Research, 44(3), 468-482. · URL

Otvori cijelu metodu

Uređene tvrdnje

Tvrdnje pohranjene u knjigu dokaza, svaka s vlastitom procjenom.

Nema uređenih tvrdnji

Ovaj prikaz ne izmišlja procjenu tvrdnje kada knjiga dokaza nema nijednu.

Povezane metode

Generirano iz grafa metode i prikazano kao strojno predložene relacije — ne implicira se nikakva tvrdnja dokaza.

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