Usporedite metode

	Strateška orijentacija	Skala upijajućeg kapaciteta
Područje	Strateški menadžment	Strateški menadžment
Obitelj	Process / pipeline	Process / pipeline
Godina nastanka	1978	2002
Tvorac	Miles and Snow; extended by Miller and Friesen	Shaker Zahra and Gerard George
Vrsta	Organizational self-report questionnaire	Organizational self-report questionnaire
Temeljni izvor	Miles, R. E., & Snow, C. C. (1978). Organizational strategy, structure, and process. McGraw-Hill.	Zahra, S. A., & George, G. (2002). Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review, 27(2), 185–203.
Drugi nazivi	Strategic Posture Scale, Miller-Friesen Framework	ACAP, Zahra-George Scale
Srodne	5	5
Sažetak	Strategic Orientation refers to the fundamental approach an organization adopts when competing in its market, encompassing its competitive strategy, market focus, and organizational design. Miles and Snow's (1978) foundational framework identifies four strategic postures: Defenders (focus on stable market segments, operational efficiency, and incremental innovation), Prospectors (pursue new market opportunities, drive innovation, accept higher risk), Analyzers (balance efficiency and innovation, serve established markets while exploring adjacent opportunities), and Reactors (lack clear strategy, respond reactively to environmental pressures). This scale operationalizes Miles and Snow's framework, revealing an organization's strategic type and fit with its environment and structure.	Absorptive Capacity (ACAP) refers to an organization's ability to acquire, assimilate, transform, and exploit external knowledge to enhance innovation and performance. Zahra and George (2002) reconceptualized absorptive capacity into four distinct but interrelated processes in their foundational Academy of Management Review article. This measurement scale captures organizational learning dynamics and knowledge-based competitive advantage, making it essential for assessing innovation capability and knowledge management effectiveness.